📢The national brand is one of the most important tools for positioning in the outside world, with the help of which it is possible to best represent the identity, mission, past, present and future of the country and its people.
On December 12, 2024, a professional meeting-discussion titled "The Way of Formation of the National Tourism Brand of Armenia" was held at the Chair of Tourism of EUA, in the framework of which Armine Matentsyan, a lecturer of the Chair of Tourism, gave an analytical presentation on the announced topic. Then the participants of the meeting discussed the problems of presenting Armenia in the world tourist market, the works carried out at the state level towards the establishment of the country's national brand, their effectiveness and prospective development. The characteristics of the ideological and visual identity of the current tourism brand of Armenia were analyzed in detail.
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