On November 18, 2024 the 2nd-year students of "Tourism" specialty hosted the employees of the market leader IMR marketing research company, who conducted a Master Class on the topic of Sociological Research, within the framework of the course "Sociology of Tourism and Consumer Behavior". Knowledgeable employees of the IMR company talked about qualitative and quantitative research methods, the process of conducting research and presented as an example the large-scale research they conducted in the field of tourism. They also presented the vacant positions in the company, which can be filled by students later. The visit was educational and mutually beneficial.
