The students of the "Marketing" specialty of the European University of Armenia, initiated and accompanied by the head of the Marketing Chair, Maro Detloff, visited the IMR company conducting international marketing research within the framework of the "Research methods in the marketing specialty" course. The students listened to a lecture by skilled employees of IMR company on various methods of marketing research, the entire process of their implementation, starting from defining the objectives of the research to processing the collected data. The students also had the opportunity to see the work of various marketing research departments of the IMR company, ask their questions and get comprehensive answers. Extracurricular class was interesting and motivating for the students.
