At the initiative of the Chair of Marketing of the European University of Armenia, the students of the "Marketing" specialty of the Faculty of Economics and Management of the European University of Armenia participated in a meeting with IMR-International Marketing Research company, during which the employees of the different research departments of the company held a meaningful master class for the students, presenting qualitative and quantitative research carried out by the company. A group of "Marketing" students of Yerevan Regional N1 State College also participated in the meeting, after which college students also participated in the lecture on "Marketing Research of Consumer Behavior" by Maro Detloff, Head of the Chair of Marketing at EUA.
