The 4th year students of "Service (Tourism and Hotel Business)" specialty at EUA together with Kristine Tovmasyan, lecturer of the Chair of Tourism and Service at EUA, visited the market-leading IMR (International Marketing Research) company within the framework of “Sociology of Tourism” course. The skilled employees of IMR spoke about the methods of qualitative and quantitative research, the whole process of conducting research starting from defining research objectives and processing the obtained data. The visit was informative and interesting.
