The students of the "Management" major had the opportunity to delve into the world of advertising and communication during a captivating extracurricular class guided by the EUA Chair of Languages lecturer Anzhela Minasyan at AUA. Hayk Simonyan, the founder and CEO of Doping Creative Agency, shared his expertise and insights through an engaging talk titled "The Business of Creativity". Through Simonyan's guidance, students were introduced to the agency's innovative methods, gaining a deeper understanding of the creative process and its role in driving successful businesses. This interactive session provided a platform for students to explore the intersection of creativity and business, acquiring valuable knowledge and inspiration.
